What it is: A volumizing mascara for visibly fuller, longer, and lifted lashes—this clump-resistant formula was perfected by Mario after 25 years of artistry._x000D_
Formulation Type: Volumizing, Lifting and Lengthening_x000D_
Benefits: Long-wearing_x000D_
Highlighted Ingredients: _x000D_
– ProVitamin B5 + Castor Oil: Conditions and nourishes lashes._x000D_
– High-Performance Polymer: Provides lasting volume and lift, often found within haircare._x000D_
– Weightless Vegan Wax Blend Derived from Olives, Rice, and Sunflower Seeds: Provides buildable volume and makes lashes feel soft and non-crunchy._x000D_
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free._x000D_
What Else You Need to Know: This is the universal mascara that Mario has always wanted in his kit for all lash types. It features a first-to-market brush with custom-shaped bristles that evenly coats lashes for clean and buildable volume, it doesn’t clump or smudge, is flake-resistant and is long-wearing. It’s also sweat- and humidity-proof, vegan, and cruelty-free._x000D_
Clinical Results: Based on a consumer panel study of 34 participants:_x000D_
– 100% agreed it provided clean, defined volume_x000D_
– 97% agree it made lashes look naturally full_x000D_
– 97% agree it gave lashes more lift
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